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Personal Brand – Are you who you say you are?

Personal Brand – Are you who you say you are?
Written by Pati Root

Do you remember the Aretha Franklin hit Mr. Big Stuff, Who Do You Think You Are? As I listened to that great oldie today, I was reminded of a recent conversation with a new client. David.

Until four months ago, David was a top performer, best known for his skills of understanding customer vision and recommending solutions that fit unique, specific needs.  Then WHAM! Something happened that derailed David’s game and he hasn’t been able to get it back.

As David described who he used to be, he used words like “champion”, “innovator” and “leader”.  When we talked about the present, David’s tone became negative, as did his words.

Personal Brand:  Your self-impression = How people see you

I’m curious, what is David’s brand? Did his brand change? Did he fall out of integrity with his brand? You see, your self-impression equals how people see you. Four months ago David was forced to deal with issues that normally rolled to another work group.  He was caught up in the emotion of the customer and the perceived lack of support, then topped the disaster in progress by surrounding himself with people that not only listened to his grumbles, but gladly shared their own with him.

Before he knew it, David was caught up in a downward spiral and blaming everyone else for his failure.

With David we circled back to what his brand was four months ago. We identified and isolated the negative influencers. David is working on identifying what Champion means to him now, what the mindset is, and what a Champions day looks like. He is identifying how he wants to be seen, and what actions and beliefs he must embrace to be viewed as a leader.

While we may want to be remembered for what we were, reality is, we are thought of as who we currently are. In simplest form, you are only as good as who you are…….today.

Motivational speaker Sean Harry says there are four things you can do to manage your personal brand:

    1. Be clear about the image you intend to project. If you have more than one message you run the risk of confusing people about what you are all about.
    2. Make certain your brand message is consistent across all platforms. For instance, your resume and LinkedIn profile must be in sync.
    3. Back up any broad statements with objective proof. Show numbers, dates, etc. of what you have done the backs up your claim.
    4. Keep it brief. Can you state your value proposition in 10 words or less? If not, you run the risk of being forgettable — the death knell of any brand

For more information on working with a coach to develop your personal brand, contact coach@rootdynamics.com


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